Definition

to endorse: to approve, to support, to promote; to sign, to initial verb
We haven't found anybody to endorse our product yet. We are hoping for a big celebrity, we think this will be great for publicity.
to endorse a check to sign a check
an endorsement: an approval, a support, a promotion, a recommendation noun

UK: It's strange, O.G. Samson doesn't endorse many sports products now.
US: I endorsed this product on TV but I have never used it in my life!
  • "Secondly, I am delighted to tell you all that last week Delavigne reached an agreement with the agent of Swedish Supermodel Ivana Bümbüm, and she has agreed to endorse our perfumes for the foreseeable future."
  • "She has her choice of endorsements from major corporations."
  • "The marketing department, you see, has a flexible budget which accounts for the unpredictable expenses of publicity campaigns, endorsements and travel, so this outlay is not entirely unexpected."
  • "Miss Bümbüm will receive a percentage of the sales of the products she endorses, which we anticipate will be quite significant."

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