Consumer

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定义

a consumer: 顾客,消费者 noun
The studies show consumers of Coca-Cola are happy with the product.这份调查显示可口可乐的消费者对本产品非常满意。
Consumer Price Index (CPI) 消费者价格指数
consumer demand 消费者需求
consumer brand消费者品牌
to consume: 消费,花费 verb

示例

  • "A lot of this is due to anxiety over the downturn in the economy and its effect on consumer spending."
  • "Susie : As I mentioned in my email, we are considering marketing a unisex line of products which obviously would appeal to both male and female consumers."
  • "Trey : Mr. MacGregor, each of our perfume bottles is clearly labeled with a warning not to consume its contents."
  • "Cheryl : Philip, I'm talking about a market of 400 million consumers."
  • "Neither should be mentioned or consumed in her presence."
  • "Trial runs in towns with high obesity levels have shown that consumers are likely to avoid unhealthy products if they have a picture of an unhealthy body on them. As part of the new regulations, healthier food options will also feature photos of unrealistic slim body types in an attempt to lure consumers towards these products."
  • "Since then, great auntie Margaret has contacted Trading Standards (the consumer protection agency), but we don't know if she'll ever get her money back."
  • "Ursula : Listen, consumers are becoming more and more interested in green issues, and companies will do much better economically if they listen to their customers and show that they care about the future of the planet!"
  • "The controversy associated with illegal and unethical cost-cutting methods often leads to customer boycotts and consumer class-action suits."
  • "These consumers are likely to own several fragrances at once."
  • "Susie : Miss Stake, my job requires that I understand the marketing restrictions and consumer rights policies in different countries, and also grasp the complexities of different consumer markets."
  • "Government officials hope to boost the stagnant economy by postponing the holiday until the 31st, and thereby benefiting from increased consumer activity up until the New Year."
  • "Again, we should make special mention of the Asian market, where consumers bought 13.9% more Delavigne perfumes than in the first half of last year."
  • "The amount of junk food consumed by your countrymen is simply astonishing!"
  • "The American government cited increasing consumer demand and a stagnant economy as reasons for the unexpected decision."
  • "Bruno : I got tired of Brian Jones, he was a good worker but he needed to consume food and water regularly, which slowed me down."
  • "Ms. Benedict, most reports say that the economy is slowing down, and that this will have a negative effect on consumer spending."
  • "Of the many trendy movements gaining popularity within elitist circles, the "local food" movement may have the most momentum. The term describes the growing preference of some consumers to eat only locally or regionally-produced food rather than food which has traveled great distances before arriving on their plate."
  • "Consumers should look for this new line in the Spring of 2017."
练习 1
Choose all the TRUE statements from the dialogue.

Be careful, there may be more than one correct choice!

Choose all the TRUE statements from the dialogue.

Be careful, there may be more than one correct choice!
There is no indication that Susie doesn't like working in her office. Susie's job requires her to travel frequently, and so she does not spend very much time in the Delavigne main office. She tells Miss Stake that some of her work simply can't be done in an office.
Miss Stake says "I just don't understand how you can get anything done when you spend most of your time flying from one vacation spot to the next". She then accuses Susie of watching movies all day. Her concern is that Susie cannot be productive or "get anything done" because she is traveling so much.
Susie actually says that when she is in Paris, she is not there to be a tourist, but rather to do her job as the director of marketing.
Susie tells Miss Stake that "there's a huge difference between watching movies and researching consumer behavior patterns". When Susie talks about "consumer behavior patterns", she is referring to the way that "consumers" or "shoppers" act in specific situations related to shopping and spending. A consumer is a shopper or buyer, a "trend" is a habit or tendency. A large part of marketing is studying consumer trends.
练习 2
From the list below, select the reason(s) Susie gives for liking the name "Crème de la Crème".

There may be more than one correct answer!

From the list below, select the reason(s) Susie gives for liking the name "Crème de la Crème".

There may be more than one correct answer!
This statement is true. In the dialogue, Susie says that this name "appeals to a wide base of consumers". If something "appeals to you", this means that you "like it" or "find it attractive". The term "wide" means "varied" in this context. A "base of consumers" is a "collection of customers". Susie is therefore saying that "Crème de la Crème" will be an attractive name for a large variety of customers'.
This is one of the reasons Susie gives for liking this name. She says that it "explains the product well", meaning that when we read the name "Crème de la Crème", we can imagine that this is a great face cream.
This is a good choice. Susie tells us that "Crème de la Crème" is "classy". Something "classy" is "elegant" or "stylish". Here's another example: "My girlfriend took me out to dinner at a classy restaurant last night. Unfortunately, the food was nouvelle cuisine".
Susie does not describe "Crème de la Crème" as "disturbing" ("bothersome", "shocking", or "upsetting"). She is talking about "Skinternet" when she makes this negative comment.
This is not a good choice here. Susie criticises the name "Creamy Dreamy Cream", saying that it "sounds like an ice cream flavour". She is not impressed, and she is not talking about the name "Crème de la Crème".
练习 3
Who are these people?!

I own stock in the Delavigne Corporation. I am a .

I buy Delavigne Corporation products in the shops. I am a .

I am the Delavigne Corporation employee in charge of the Finance Department. I am a .
Who are these people?!

I own stock in the Delavigne Corporation. I am a shareholder 1.

I buy Delavigne Corporation products in the shops. I am a consumer 2.

I am the Delavigne Corporation employee in charge of the Finance Department. I am a CFO 3.
1 shareholder: "Shareholder" is the best choice here. A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. Example: "The shareholders are not happy because our profits have fallen and the value of their shares has fallen this year".
1 consumer: A "consumer" is a "customer": a member of the public who buys products. This is not appropriate here.
1 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. This is not appropriate here.
2 consumer: A "consumer" is a "customer": a member of the public who buys products. Example: "Consumers are spending less money nowadays because there is high unemployment".
2 shareholder: A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. This is not appropriate here.
2 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. This is not appropriate here.
3 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. The CFO of the Delavigne Corporation is Icarus Quincy, and he is the person who wrote this Finance Report. Another example: "When I grow up, I want to become the CFO of a corporation. I love numbers!".
3 shareholder: A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. This is not appropriate here.
3 consumer: A "consumer" is a "customer": a member of the public who buys products. This is not appropriate here.
练习 4
Who are these people?!

I own stock in the Delavigne Corporation. I am a .

I buy Delavigne Corporation products in the shops. I am a .

I am the Delavigne Corporation employee in charge of the Finance Department. I am a .
Who are these people?!

I own stock in the Delavigne Corporation. I am a shareholder 1.

I buy Delavigne Corporation products in the shops. I am a consumer 2.

I am the Delavigne Corporation employee in charge of the Finance Department. I am a CFO 3.
1 shareholder: "Shareholder" is the best choice here. A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. Example: "The shareholders are not happy because our profits have fallen and the value of their shares has fallen this year".
1 consumer: A "consumer" is a "customer": a member of the public who buys products. This is not appropriate here.
1 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. This is not appropriate here.
2 consumer: A "consumer" is a "customer": a member of the public who buys products. Example: "Consumers are spending less money nowadays because there is high unemployment".
2 shareholder: A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. This is not appropriate here.
2 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. This is not appropriate here.
3 CFO: The "CFO" (Chief Financial Officer) of a company is an employee who manages the company's finances. The CFO of the Delavigne Corporation is Icarus Quincy, and he is the person who wrote this Finance Report. Another example: "When I grow up, I want to become the CFO of a corporation. I love numbers!".
3 shareholder: A "shareholder" is someone who owns part of a company, in the form of shares which are floated on the stock market. This is not appropriate here.
3 consumer: A "consumer" is a "customer": a member of the public who buys products. This is not appropriate here.

进一步了解…

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